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Microsoft Pushes Into $20 Billion Video Game Market | |
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| Time: 05:36 EST/10:36 GMT | News Source: Yahoo News | Posted By: Will1 | ||
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Microsoft Corp. on Wednesday said the top independent video game developer, Electronic Arts Inc. will make titles for its upcoming Xbox console, giving a huge boost to the software giant's push into the $20 billion-a-year video game market. The long-anticipated partnership gives Microsoft a key weapon in its quest to unseat Sony Corp.'s PlayStation 2 game console from its throne atop the industry. ``There is no question. This is a crucial relationship,'' said Steve Kleynhans, an analyst with technology consultancy the META Group. ``EA is the biggest player in games. If you don't have them producing games for your platform, well, I wouldn't say it was impossible, but it would be a fairly significant negative on the new platform,'' Kleynhans said. | ||
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