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Microsoft to slash Xbox price in Japan | |
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| Time: 12:23 EST/17:23 GMT | News Source: Eurogamer | Posted By: Byron Hinson | ||
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Microsoft plans to cut the price of Xbox in Japan, product manager David Hufford has revealed in an interview with Xen Gamers. Hufford, who also revealed a number of details relating to the Xbox Live service in a recent interview, says “it’s just a matter of when it happens.” “We're monitoring the effect of the cuts in Europe and sales in Japan to make a final determination,” he added. This seems a bit odd to us. As we often take pride in pointing out, the games make the system, not the other way round. Xbox has fared badly in Japan, despite costing only a few quid more than the market leading PlayStation 2. Many critics felt the software line-up was poorly tailored to the Japanese market, and if Microsoft wants to affect a breakthrough and invigorate sales in the Far East, perhaps it should be pampering developers and not fiddling with the price tag. Then again, scoring a few big-name releases and slicing a chunk off the asking price would be a pretty effective combination. Roll on E3... | ||
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| #1 By 135 (209.180.28.6) at 4/30/2002 3:09:08 PM |
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Weird. XBox is still a success in the US, and that is the market which matters most.
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| #2 By 3 (62.253.128.4) at 4/30/2002 3:15:38 PM |
| It's not that much of a success anywhere - it should damnwell be more of a success in America than other places - Microsoft are based there after all, but the game sales are drifting off - and no matter what anyone else says - Japan matters far more than people here make out, it really does. Could the Xbox live without Europe and Japan - hmmmm I guess Microsoft could try for a few years - but the developers won't. |
| #3 By 135 (209.180.28.6) at 4/30/2002 5:09:29 PM |
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Byron - We'll see. But what sells in Japan doesn't sell here, and visa versa. The US market is several times the size of both Japan and Europe and is ultimately what drives success. You'll note also that the Gamecube is selling even worse than the XBox, and yet I hear no claims of Nintendo's failure.
Personally I would simply disregard these reports. For the past several years the media has had a field day with reporting on Microsoft's disasters. For instance the reports that XP is not selling near as well as expected, yet the real numbers show otherwise. I would also hesitate to say that this is entirely Microsoft's fault as a result of their marketing or the quality of the game console. Japan still has a very closed economy, and it would not surprise me at all if the distribution system is working against MS. The Japanese market is a really tought one to crack if you aren't a Japanese company. I think MS knew that going into this deal. #8 - Weird, that was Sony's attitude with the Playstation 2. |
| #4 By 3 (62.255.32.4) at 5/1/2002 8:44:18 AM |
| I don't #14 - they should stick with one product and get it right first - intergrating the Xbox into set top boxes won't help stop the problems they need to deal with....If there are no big announcements (and I don't mean the Xbox Live service) then its clear developers are now avoiding it. |
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