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  Six reasons OSX will not go mainstream
Time: 09:40 EST/14:40 GMT | News Source: Neowin | Posted By: Kenneth van Surksum

Apple has a great consumer OS on its hands. Its sleek, it's easy to use and it will not ever make it to mainstream America. There are 6 reasons why we will never see Apple take more than a third of the market share. For the sake of this article, mainstream will be referred to as greater than 33% of all computers.

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#1 By 1896 (68.153.171.248) at 11/13/2008 1:24:45 PM
Reason #6/5: While it is true that Windows rules this does not mean that it could not change; I remember, btw less than twenty years ago, a DOS ruled world.

Reason #4: it is a double sword: today students are tomorrow's manager, executives etc., exactly as people who were students 20 years ago are now; the latter moved from DOS to Windows, will the former remain loyal to Apple? Personally I think that it is impossible to determine it now but still reason #4 is weak, very weak.

Reason #3: I agree 100%

Reason #2: It is true but there are both macro-economic reasons and chosen business model ones for this. If you produce 1000 pieces you cannot enjoy the verticalization of costs that a company prducing one million pieces could; granted: if you produce a million pieces, the decision to pass the savings to the customers or keep them in the house is up to you.

Reason #1: It could be a factor indeed, Microsoft docet.
What is unknown is if the succession will push the company up or sink it; as my grandmother was used to say: "A door cose and a front door open".

This post was edited by Fritzly on Thursday, November 13, 2008 at 13:32.

#2 By 143 (216.205.223.146) at 11/13/2008 4:45:54 PM
LOL http://www.grotto11.com/blog/images/Image.37034.1.gif

#3 By 8556 (12.210.39.82) at 11/13/2008 5:17:52 PM
Wal-Mart had a $298 Compaq notebook with a 2-GHz Celeron-M (its fast, try it) processor, 2-GB of DDR2 RAM, dual layer DVD burner, and Vista Basic on sale last weekend. In a tough economy a $300 real world Vista notebook is too good of a deal to pass up for a Macbook that cost over 3x more. Also, in spite of the continuing Apple blitz against Vista, Vista now "just works".

#4 By 23275 (71.91.9.16) at 11/13/2008 8:46:21 PM
forget all that.... good reasons as they are.... how about that OS X doesn't scale well at all and has no head room. How about the raw technical reasons that it is simply inferior to Vista and Windows 7

#5 By 2960 (72.205.25.28) at 11/14/2008 8:40:15 AM
Guys, OSX already IS mainstream. I know the marketshare may only be xx percent, but you do realize just how MANY computers that is, right?

And no, I don't own one.

TL

#6 By 23275 (71.91.9.16) at 11/14/2008 11:17:05 AM
I dunno, TL. I get around our industry, a lot and I have only seen two in the wild and they weren't doing much.....

Out of thousands of mobile phone users, we have exactly two (2) that use an iPhone, Byron Hinson from Awin is one of them, and a conservative engineer with a Mac centric wife is the other (she got him one three days ago). We did have a medical billing company that moved to iPhones when they licensed ActiveSync from Microsoft, but they ditched them in less than a month. Quoting one of their principals: "To tell you the truth, it (the iPhone) is a piece of **it"

They moved back to motorola Q 9C and 9M models after a month of iPhone bliss - seems that editing office documents on the go was missed and they each had way too many dropped calls - so away from AT&T they went and back to Verizon they came.

I know... not at all scientific, but we do cover a lot of ground and work in the SMB space where one is most likely to see Prosumer use of Apple products in business - and we just don't see it.

#7 By 3 (82.27.219.89) at 11/14/2008 12:12:29 PM
thankfully this is about OSx and not the iPhone though as while some many think its crap - majority say its great, I love it and I find the app store and the apps I have fantastic - even better is Exchange for me was easier to setup on the iphone than it was on my previous Win Mobile phone. For phone software its great. OSX itself I don't mind at all as I use it far more than Windows Vista - doesn't mean I think its better its just my preference and I have far far less problems on my my macbook than I ever have on my Windows PC...but again I still have my PC for other things like Gaming and erm, gaming lol

#8 By 1896 (68.153.171.248) at 11/14/2008 12:55:12 PM
Last week I read somewhere that in the third quarter the iPhone surpassed the Motorola RAZR in sales.
Like it or not the iPhone is selling extremely well.



#9 By 9589 (76.4.23.8) at 11/14/2008 3:51:00 PM
No matter what the reasons given the one that makes or breaks an OS is applications. There are hundreds of thousands of Windows based applications and utilities available, some are free or can be purchased for very little money some are one of kind highly specialized applications costing tens of thousands of dollars a copy. Apple, not so much . . .

Despite all the rangling on this web site and others regarding the attributes and/or detractions of a given OS, Joe and Sally Main Street don't give a care. They want a computer to do X. Whatever X is, you can most always find a Windows based application or utility to do it. In fact, in almost any genre you can find free, shareware, and full priced offerings.

If Apple ever wants to gain computer share, they must foster a development community outside of their own company. Microsoft has worked extremely hard to developed that community and it has been lavishly rewarded for it efforts. Again, Apple, not so much . . .

#10 By 23275 (71.91.9.16) at 11/14/2008 9:06:57 PM
#9 Very good point and as we have seen, OS manufacturers have increasingly included apps - some good, some great and some not so good. Some are way overrated, iMovie and some are way underrated, Windows Movie Maker in Vista. Some have argued that Microsoft moving applications out of the OS and into the cloud is representative of a shift away from developers, and into richer products that compete with developers in the channel.

I do not agree. In fact, the apps which used to be part of the OS are themselves open to developers to extend in a very wide variety of ways - as will all MS technologies that make up the offerings under Azure. The very tools and platform that MS itself uses will be open to developers and ISV's. Our own PM/BPM/ERP will leverage this and code bits as well as databits will come from a very wide variety of sources - all to the benefit of developers and of course, all the people and businesses that use the software that they create. It has never been a better time to develop software for the platform. It is a very exciting thing to see play out.

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