ActiveWin had a chance at PDC2008 to sit down with Mike Swanson, Direct of the DPE Group and PDC2008 Content Owner for a Q&A. Here is an excerpt:
ActiveWin.com: Some people suggest PDC may be a "dying event." Do you agree? Can we expect more PDCs in the future?
Mike Swanson: Overall, the event industry is feeling a push to become more virtual. However, over half of our attendees tell us that one of the top reasons they attend PDC and MIX is to “network with peers and Microsoft employees.” And, as I mentioned earlier, we have so many new products and technologies that—if anything—it seems like we need to hold a PDC more often than every other year or so. We have a great relationship with our developers and architects, and PDC is one way to ensure that we include them in the conversation.
To answer your question, I do not believe that PDC is a “dying event,” and while we will address the issues of becoming more virtual, if anything, I believe we should do a physical event more often. I’d love to hear feedback on this topic.
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