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  How Microsoft will compete with 'free'
Time: 03:59 EST/08:59 GMT | News Source: CNET | Posted By: Kenneth van Surksum

How do you compete with free? That's the question Steve Ballmer, Microsoft's CEO, is trying to answer every morning when he goes to work. On the server software side, Windows Server is doing well, especially with the Exchange e-mail server and the unheralded but very good collaboration server, SharePoint. These products have matured, they're relatively easy to set up and manage by IT organizations. The Exchange component is a spectacular success: it manages e-mail, contacts, calendars for hundreds of thousands of organizations all over the world. Even Apple finally embraced Exchange: the iPhone now syncs well with Microsoft's server and the next version of OS X promises "native" Exchange support. In plainer English: Apple's Mail, Address Book and iCal programs, for example, will sync with Exchange "out-of-the-box" just like the iPhone does. (This will be a relief to suffering Entourage users. Entourage is Microsoft's own Outlook sibling on the Mac, but it is a poor relative and lacks Windows' Outlook depth and polish.) Seeing that Windows Server generated more than $20 billion last year, one is tempted to think everything is going swimmingly.

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#1 By 15406 (216.191.227.68) at 10/20/2008 11:43:15 AM
FUD and bogus IP patent suits, perchance?

#2 By 92283 (142.32.208.232) at 10/20/2008 3:19:29 PM
Better products that are easy to install and use.

#3 By 28801 (71.58.225.185) at 10/20/2008 7:01:05 PM
Latch, you have become too predictable. I need only look at the title of an article to determine whether or not you have posted.

#4 By 9589 (71.71.110.210) at 10/20/2008 7:40:27 PM
"Google running Windows Server isn't realistic. Not for price reasons but because Microsoft's server software isn't technically suitable for large "server farms" such as Google's." Huh? That's just baloney.

Boy, what's with CNet? Is it old codger write an article day? Next time, CNet, hint: don't use pictures.

#5 By 15406 (99.224.104.110) at 10/20/2008 8:13:26 PM
#3: You want unpredictable? Here's Apple's hilarious new commercial:

http://www.youtube.com/v/fVyTnTdijog

Now that's funny.

#6 By 28801 (71.58.225.185) at 10/20/2008 8:32:11 PM
I've seen the ad; it's the height of hypocrisy!

#7 By 23275 (71.91.9.16) at 10/20/2008 11:24:00 PM
#5, You do realize that in most countries, such an ad, as obviously libelous as it is, would be forcibly pulled - as many an ad from Apple in the U.K and Germany have been?

It isn't that they are not clever, or funny to some, but that they must be accurate and reflect the truth. When they are not, they are removed from the air.

I don't know if I agree with that policy, but it is interesting to explore what it suggests about how the ads are interpreted.

For the record, while I know that one can deliver and sustain great experiences on Windows PC's, I am equally certain of and leverage the reality that many people do not, or that their experiences are so degraded that they simply accept poor performance and regard it as the way things are. In this context, Apple's ads, despite the obvious faults, do reflect the reality many Windows users face - revealing an underlying truth they have exploited.

Is MS to blame? Yes, and no. Are OEM's and partners? You bet they are - one for exploiting users via third party deals with advertisers and SW vendors and the other for not caring about what they ship as much as what they themselves would use, or put up with.

We all need to do more and do better. When we deliver the best products and support the best experiences, Apple and others will have nothing to base such things.

If I may, I have said many times, our success is based upon our failures and our willingness to expect them as part of the process. It also means we have to embrace them and we have to be willing to act well when we get it wrong. I've delivered laptops "I thought" were appropriate for users and have been wrong. So without any fee at all, and doing all the migration work for them, I build one that they love - not just like. As an industry, we have to do more if we expect to compete. We have to make sure our customers love what we produce.

#8 By 15406 (216.191.227.68) at 10/21/2008 8:23:57 AM
#7: You do realize that in most countries, such an ad, as obviously libelous as it is, would be forcibly pulled

Yet it has no trouble being aired in the most litigious country on Earth. Considering how MS isn't shy about waving lawyers at FOSS with their bogus IP claims, Apple doesn't seem to be too worried for some reason. Perhaps it's because it isn't libel when it's true.

#9 By 28801 (65.90.202.10) at 10/21/2008 9:07:49 AM
As far as I'm concerned Vista was fixed with SP1. I have multiple machines running various flavors and have had no issues. I suspect that that is the case for most.

I find the commercials to be outrageous exaggerations based on out of date and inaccurate information (much like a McCain campaign commercial). I find Apple to be at the height of hypocrisy because they produce some of the buggiest software on the planet and spend tremendous amounts of money on ads that trash Vista but extol no virtues of the MAC.

#10 By 23275 (71.91.9.16) at 10/21/2008 10:04:26 AM
litigiousness in the US has much more to do with compensation rules, which make it less costly for people to bring a case - it is that way by design and always has been.

While there are legitimate arguments holding that the civil legal system is abused, there are as many which remind one that the system was designed to ensure that "all" people could bring cases. Our founders wanted to ensure that the poor and working class could bring cases against those with great wealth. Similarly, legal education was and is encouraged and it was viewed that the people needed to know and study their laws - much as one would study philosophy and religion.

The only ones that I wish would read our constitution more than foreigners, is our own people. While we are no longer able to recognize ourselves, our constitution and other founding documents are among the most beautiful things ever created by man.

#11 By 15406 (216.191.227.68) at 10/21/2008 11:42:53 AM
#10: What?

#12 By 23275 (71.91.9.16) at 10/21/2008 1:05:23 PM
see, you don't have a clue and yet you negatively couch something about the US - without one single idea of how or why it is the way it is. Whay we have more lawyers and other professionals per capita and why it was made "possible" for people without means to bring cases. It is a hugely important difference between the US and other developed nations and while it does get abused, it is vital that the ability be retained.

I get it, though... it's just easier for you to spout off.

#13 By 15406 (216.191.227.68) at 10/21/2008 2:10:08 PM
#12: Now you're the one spouting off. I understood everything you said, as would anyone with a basic understanding of English. What I did not understand was why you were saying it. I was confused as to what you were trying to say in the context of this thread. Only later did I realize that it was another Ketchum Tangent(tm). Not particularly relevant or on point, but definitely wordy.

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