Microsoft is aiming to capture 40 percent of the smartphone market with Windows Mobile by the year 2012, an executive said Tuesday.
The target is ambitious considering the company's relatively small share of the market for smartphone operating systems today and stiff competition from the likes of Symbian, Apple's iPhone, RIM's BlackBerry, and newcomers such as Google's Android platform.
Microsoft's Windows Mobile OS went into around 11 million handsets in the company's fiscal year 2007, and it says it will reach nearly 20 million devices in fiscal year 2008, which ends June 30, said Eddie Wu, managing director of Microsoft's OEM Embedded Devices in Asia, on the sidelines of a news conference in Taipei.
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