What if technology that could track your every move was embedded in your cell phone, your smart card and your laptop? And what if that information were tied to a database that stored personal information about you?
We're not there yet, but as we move toward an increasingly networked world, marketers are salivating over the possibility of linking that data--for example, tying your route home to your penchant for pizza, or your presence at a ball game to your work schedule.
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