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  Yahoo to test Google ads; Microsoft responds
Time: 23:49 EST/04:49 GMT | News Source: Seattle PI | Posted By: Kenneth van Surksum

Yahoo, looking for ways to boost revenue and fend off Microsoft's acquisition bid, will test Google's advertising system alongside Yahoo search results, according to a news release this afternoon. Yahoo makes it clear that it's a limited test, at least for now. From the news release:

The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries. ... As previously announced, Yahoo!'s board of directors is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements. The Company noted that the testing does not necessarily mean that Yahoo! will join the AdSense for Search program or that any further commercial relationship with Google will result. The Company further stated that it would not comment on the nature or timing of any potential relationship.

Microsoft has already issued a statement in response, attributed to Brad Smith, the company's general counsel:

Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo! We will assess closely all of our options. Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.

Is it time to adjust the Steve Ballmer Mood Index already?

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#1 By 52115 (66.181.69.210) at 4/10/2008 9:48:33 AM
"This would make the market far less competitive"

Well, isn't that the pot calling the kettle black. Lets aquire and buy-out every small company out there, add it to our OS and when it's seen on another OS (like Linux), cry foul-play and IP.

Give me a break..

#2 By 15406 (216.191.227.68) at 4/10/2008 11:24:06 AM
Microsoft often trots out the 'choice' and 'competition' arguments when it's on the outside looking in.

#3 By 28801 (65.90.202.10) at 4/10/2008 12:52:16 PM
#1: So you're OK with Google and Yahoo creating a monopoly but you're against Microsoft and Yahoo?

#4 By 52115 (66.181.69.210) at 4/10/2008 1:36:32 PM
#3: Yea, why not. I think if MS wasn't trying to buy-out and strong-arm Yahoo ("Accept this or else"), then I'd have issues with it. But since it's MS, it's good to see Yahoo rubbing it in their face. The last line of MS's statement says it all:

"Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers."

Ok, so as you can see the shares and the share holder are more important than anything else. "Enhances choice"; since when does MS care about choice? Aren't they trying to kill my choice of running an alternate OS, namely Linux ("infringes IP")? And notice, the consumers are the last thing stated at the end. We as end-users aren't important as long as we dump money into them so their shares and shareholders are happy.

Greed in America; gotta love it, eh? Oh yea, it's called capitalism as long as I die with the most toys and most money; even if it means raping the little guys.

#5 By 28801 (65.90.202.10) at 4/10/2008 2:21:18 PM
So what makes Google any different from MS?

#6 By 8556 (12.208.163.138) at 4/10/2008 2:47:19 PM
Winux #4: Why do you seem to belive that greed in America is different from greed anywhere else on the planet now or at any time in the past? Captalism is bad? Look at expansion and growth in China and Vietnam. Communist capitalistic countries with stock markets. I recommend that you read up on economics and how markets work. With knowledge you may be able to make a few bucks yourself.

#7 By 82766 (202.154.80.82) at 4/10/2008 5:40:59 PM
rxcall - yes, it appears that people are just plain biased against Microsoft no matter what they do.

A monopoly IS a monopoly and thus 'wrong' - it doesn't matter who's behind it. This is what I was getting at with my moan on the 'trust vision' posting.

As Microsoft got done for its monopoly court cases, then why aren't other businesses getting done for the same reasons?

Google has clearly stated that they are not interested in bailing out and/or buying Yahoo.

Here is a VERY LIMITED TWO WEEK trial of sharing some adverts only in the States. How is this going to save Yahoo? Obviously it will not, its just there to show Microsoft "we've got Google as friends" thus turning up the heat on Microsoft is increase its offer.

Winux - as bobsireno said, you appear to be very naive about business and how it really works.

The web advertising market is where money is these days... and for Microsoft to return a larger shareholder dividend, they need a bigger slice of that market. Hence their "we'll buy Yahoo to increase our search hits and advertisting income".

As for the "buy-out and strong-arm Yahoo", that method is entirely legal and in fact is par-for-the-course method of buying a business. Read up about business law and you'll find that Microsoft is only following the requirements of law.

Oh, forgot to say... I LOVE that "Steve Balmer Mood Index"!! LOL!!

This post was edited by MyBlueRex on Thursday, April 10, 2008 at 17:41.

#8 By 8556 (12.210.39.82) at 4/10/2008 10:02:46 PM
Possible Steve Ballmer Index: 0=asleep; 10=full monkey boy dance mode.

#9 By 1896 (68.153.171.248) at 4/10/2008 11:05:10 PM
I do no understand the "scandal" about what, technically speaking, is called a hostile take-over.
It is perfectly legal and to be very honest a very democratic process: if I believe that the board is more concern about their own privileges and advantages than the interest of the shareholders they, supposedly, represent I would go and present my proposal directly to the latter bypassing the former.

And speaking about "Board of Directors" if MS shareholders could oust the bean counters running the company and bring back Bill Gates and Jim Allchin I could finally see my portfolio start to grow again.

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