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  Microsoft Misses the Search Bronze Medal
Time: 00:16 EST/05:16 GMT | News Source: Microsoft Watch | Posted By: Kenneth van Surksum

ComScore's new search metrics coughed up some bad news for Microsoft: Fourth place.

This morning, the analyst firm announced August worldwide search statistics using its qSearch 2.0 measurement system. ComScore reported 61 billion searches by people 15 or older, with Microsoft sites (e.g., Live and MSN) accounting for a mere 2.16 billion searches.

No surprise, Google took the top spot, with 37.1 billion searches. How Google's number breaks down is interesting. Only 31 billion searches were from the main search engine, with YouTube accounting for another 5 billion.

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#1 By 7754 (75.72.156.204) at 10/11/2007 1:46:41 AM
Only 31 billion searches were from the main search engine, with YouTube accounting for another 5 billion.

Interesting... so perhaps Google's interest in YouTube was less in terms of direct revenue, and more in terms of search market share? It reminds me of companies selling at cost or even at a loss on some products, just to boost their overall revenue numbers.

#2 By 65179 (221.128.181.32) at 10/11/2007 4:02:27 AM
Of course I also Google everyday, but I hadn't tried Yahoo! search for quite some time and when I tried it, I was pretty impressed. Results are very accurate and relevant.

#3 By 12071 (203.214.155.35) at 10/11/2007 7:13:50 AM
#1 Well YouTube does account for more than double Microsoft's - so from that point alone it was a good business decision.

I have to say though, I'm disappointed... I expected lketchum, parkkker, mooresa et al to be continually hitting Live Search in order to try and make it count.

#4 By 37 (66.191.117.13) at 10/11/2007 9:19:04 AM
Live Search 2.0 is vastly improved, with more results, and sometimes more relevance than Google search. I continue to use Google however.

#5 By 15406 (216.191.227.68) at 10/11/2007 10:29:16 AM
What nobody realizes is that, when you do a search with Live Search, it takes your criteria, does a search via Google then reformats the output.

#6 By 23275 (71.12.191.230) at 10/11/2007 11:18:07 AM
#5, Do you actually shower with Bong-Water?

LS2.0 is better - a lot better and gaining all the time. For now, Yahoo seems to return the most relevant results for me.

#7 By 32132 (142.32.208.232) at 10/11/2007 11:33:33 AM
Like anyone should trust ComScore:

http://en.wikipedia.org/wiki/Comscore

A Harvard researcher alleges that there are a few cases where comScore software has been installed on users' computers without their knowledge. comScore admits it was in discussion with DollarRevenue, a company known for distributing spyware.

"comScore maintains a group of users who have monitoring software (with brands including PermissionResearch and OpinionSquare) installed on their computers. In exchange for joining the comScore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes.

comScore is up-front about collecting user data [2] and the software's ability to track all of a user's internet traffic, including normally secure (https://) connections used to communicate banking and other confidential information. [3]

comScore estimates that two million users are part of the monitoring program.[4] However, self-selected populations, no matter how large, may not be representative of the population as a whole"



#8 By 9589 (75.183.125.180) at 10/11/2007 12:46:58 PM
"searches by people 15 or older"???

OK, I give up. How did they know that the searches were being done by people older than 15 years of age? Why that age?

Sounds like this company took some dubious statistics and turned them in to a PR campaign -for themselves.

They must have just finished the book, "Guerrilla Marketing."

#9 By 15406 (216.191.227.68) at 10/11/2007 1:16:54 PM
#6: What I say is perfectly true. Just Ballmer* me on this one.

*Ballmer: v., to believe, despite total lack of facts or basis in reality.

#10 By 15406 (216.191.227.68) at 10/11/2007 1:43:50 PM
#7: Wow, one Harvard professor alleged that? I'm now throughly convinced their web data is bogus, based on allegations from one guy on a page from Wiki.

#11 By 20505 (216.102.144.11) at 10/11/2007 4:23:03 PM
I use Google out of habit. The fact that Google is number one is a surprise to no one. What I find interesting is how much of a lead it has over its competitors.

This data shakes out like iPod v. the world of MP3 players. I'm not sure what it means but I suspect that reaching critical mass in the tech space puts you in an unassailable position in the marketplace.

For that matter doesn't Nokia lead the pack (unclear reasons - imho) in a different tech area?

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