#5, Good analogy. I am reminded of the phrase, "Big Weather." Big Weather was a phrase that came out of Berlin in the 50's, and it went like this: Berlin, notorious for its bad weather gave way to a type of optimism that was out of place for that part of the world in particular and the German people in general - who were otherwise so practical, that nothing existed until it existed for them as individuals. People there obsessed about the weather - flocking like birds outdoors at the slightest hint of sunshine. Knots of people would migrate from spot to spot - where ever the sun would poke through the clouds, they would move in little groups. If a person were to opine that the weather was supposed to be good, they could be assured that others around them would say, "That's big weather and of no matter" - meaning, it may well be good someplace, but unless it is good over where I am standing, then it does not matter.
That phrase came to shape how I came to understand and approach most things - with a difference - after having failed to save the world <Talk about naive...> I learned that it didn't matter. I needed to save the world around me - like right around me. Very simply, it doesn't matter what Gates said about SPAM, or whether he failed at stopping it universally, what mattered was that we could stop it for ourselves and our customers - giving new meaning to the phrase Big Weather, or making the sun shine no matter where we are. It doesn't matter then, what the weather is someplace else - around us we can make the sun shine. We did the same with automation and convergence - words and predictions in other places, but reality for us and our customers. The same is true of universal messaging. People only talk about the integration of voice at the desk and lap "top" - they only comment on random voicemail in Outlook, etc... we got tired of that, too. Just like you. We made messaging universal a long time ago - making our own weather - so to speak, and its big, because around ourselves we made the sun shine more often. I am amazed at how attractive that kind of thinking is to people as expressed in so many small ways - one of my guys and I were up about all night, fixing things in one server for a customer and a fleet of them for Kodak on behalf of another. It didn't suck. It was beautiful, because we knew that by the time the customers looked out the window to check the weather this morning, it would be good - bright and without a cloud in the sky and not the slightest hint of the storm that had passed during the night. I think you are right in what you say and I sure have been frustrated with our press - being much more interested in what people are actually doing.
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