Microsoft today announced that weekly replenishments are ensuring that strong demand for the Xbox video game system is met, benefiting retail, third-party publishers and gamers.
Microsoft’s replenishment strategy, which enables weekly shipments to retail from the Xbox factory, has ensured that Xbox systems are on sale with no stock shortages. This helps retail by enabling them to meet demand for Xbox, and helps third-party publishers by swiftly ramping up the Xbox installed base.
"We’re more than pleased with the success of Xbox so far," said Toys R Us Divisional Director of Merchandise, Richard Barry. "Sales have been great, especially considering it’s March and not November. There has been a high software and accessories attach rate, which is also very encouraging. We’re receiving steady supplies of Xbox from Microsoft and expect them to continue to fly off the shelves, especially around the Easter holiday."
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