Ok - now, every guy who held out that XP was being dumped and all users would be forced to pay Microsoft an OS tax and upgrade to Vista, please now start posting, speaking and sharing the truth that anyone not living "in" not "under" a rock for the last 30 years already knew...namely, Microsoft does support its customers and the products they build and that they do this more consistently and for far longer than anyone else.
Oh... one last item... I love strategies like that reflected in this notice... "Microsoft is telling its customers that they will upgrade to Windows Vista BECAUSE THEY WILL WANT TO - not because they will have to. That is the real message here - and as bold as any I have seen.
Microsoft is expressing its confidence in the new Operating System and Office 2007 - knowing that in every way, they are THAT MUCH BETTER, that people will want them and buy them.
Ya'll remember what President Roosevelt announced at the Casablanca Conference in 1942?
In a breath, he announced before all the world that only "Unconditional Surrender" would be acceptable to the allies. In that one breath, our President put the world and our enemies on notice that the allies not only would win the war, but that they WERE winning the war. As propaganda [marketing], it was masterful. BTW, it was the Nazi's propaganda Minister, Joseph Goebbels who first took note of the significance of the President's proclamation - even Prime Minister Churchill was stunned and Stalin, well... the record shows he was furious. It didn't matter... Roosevelt was right and in the best way one can be - they say it is so, and then they make it so.
That is my added point here and what I love about Microsoft, companies like them and the men and women that work with me.... They dare to do daring things and make so what is not yet so. Once again, Microsoft has done the same thing - saying in one proclamation, "You'll want Vista, because we're going to make the experience so good and the possibilities so rich, that you won't be satisfied with less..."
This post was edited by lketchum on Wednesday, January 24, 2007 at 11:00.
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