Perhaps it is the PR that is fake and the guy doesn't give a flip about being "cool" however that might be described... That's how I hope it is in any case... that as an independent thinker and daring operator, Allard has the brass and enough earned clout to start from way behind and simply grind his way to success despite internal and certainly, external nay sayers and detractors. Now that would be cool and it wouldn't need any PR to reflect it.
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