Our younger teens - 13, 14, 15... "text" and SMS message one another and friends like crazy.
While they have voice capability, they rarely use it. This is a very different kind of behavior and many, even older teens, and young engineers, do not understand it at all.
This kind of non-voice peering, that is independent of traditional PC's and Laptops, is exactly what Zune is so wisely tapping into. The discrete sharing of content. Entire relationships are being exercised in near silence - evident only by the tapping being carried out on such devices.
An entire language has evolved and it has its own "Umgang" - or colloquialisms unique to small cells of young people and based upon the experiences they share, with a base of common glyphs that enable inter-cell communications.
Images, glyphs and sounds combine to form a type of language that very few traditionally educated people can appreciate. Whether intended or not, Microsoft has managed to find this seam and tap into it, or should I say, "strap on to it and hang on for dear life..."
I've studied languages most of my life - had to, for work as well as Morse [manual and automatic], and as well, most forms of digital communications from the earliest teletypes to of course, packet based communications we are now most familiar with, and I have never seen a language quite like this. It is astonishingly effective and seems to reach very deeply into the emotional centers of young people.
Their glyph based form of communications is amazing - and much how I would suspect toothed whales communicate - with images, or image like formations [ a picture of oneself as a dolphin with a full stomach of freshly consumed fish, for example, might communicate that the dolphin is happy, or content ].
I watch our kids and I am astonished at not just how effectively they are communicating, but how much faster they can convey complex ideals and concepts. I've also noted how little confusion there is; how little interpretation is required. They'll mix a simple drawing, abbreviated text that is as much a symbol/glyph as anything and a part of a song - with that combination they will communicate exactly what they mean.
Microsoft is creating a springboard into this world - where multi-disciplined communications are exchanged within a parallel economy [token based currency] that is capable of generating real/hard currency.
Zune didn't cause this, but it, devices like it [watch for an identical capability from Apple], combined with socially driven web 2.0 applications and networks are going to advance a language that will evolve so quickly, people like myself are going to be left far behind and largely irrelevant. Ironically, by the very technologies and their resultant behaviors that we helped to invent and create. I am reminded of a wall imprinted with glyphs and a nation that
was capable of building astonishing structures with nothing more than hand tools and human powered machines. Foolishly, we regard that language as more primitive than our own, and as parents we cringe at the first sound of RAP music - without realizing that it is a language component we do not recognize, much less understand. Unlike our older world where music spoke for us, young people speak "with" such sounds and they combine them with their own glyph based text image sets and real images and video, to communicate in ways far more advanced than our own.
Like any language, it will require a set of rules and training materials, or risk fading away and becoming lost. Amazing stuff. I wonder if, or how many people within Microsoft, see what they have done?
This post was edited by lketchum on Saturday, September 30, 2006 at 16:47.
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