Capcom, a leading worldwide developer and publisher of video games, today announced Dead Rising, the company's first game for Xbox 360 video game and entertainment system from Microsoft, has shipped more than 500,000 units within the first two weeks of its launch. Dead Rising released on August 8 in North America and it is scheduled to release on September 8 in Europe and on September 28 in Japan. The game carries an "M" rating for mature audiences by the ESRB (Entertainment Software Rating Board). In preparation for the next generation transition, in 2005 Capcom concentrated on creating titles for foreign markets while seeking to improve its marketing, sales and business operations functions in North America. Dead Rising's early success is attributable to these changes and Capcom's foresighted philosophy of embracing next generation development to yield a high quality title with worldwide appeal. As a result, Dead Rising is also the fastest selling next generation title for a Japanese publisher.
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