Microsoft today announced the Genuine Software Initiative which aims to highlight the companyfs commitment to protecting customers and partners from the risks of counterfeit and software piracy .
The Genuine Software Initiative focuses on increased investment in three key areas: Education, Engineering and Enforcement. In the coming months, Microsoft will heighten efforts to raise the awareness among consumers and partners of the dangers of acquiring and installing counterfeit software. The company is also continuing to invest in anti-counterfeiting technologies and product features that protect its intellectual property. Consumers and partners will begin to see more deliberate steps to ensure that they are getting the genuine software they expect.
To get an update on what the problem of software piracy means for the industry and its customers, and what Microsoft is doing about it, PressPass spoke with Cori Hartje, Microsoftfs director of License Compliance.
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