MSN® today announced it will collaborate with Toyota Motor Sales USA Inc. on the most extensive, fully integrated marketing effort in automotive history, which will incorporate the reach of MSN and the technology and product offerings available to marketers through the MSN Advantage Marketing program. Less than three weeks after unveiling the MSN Advantage Marketing program, MSN customized its expanded technology, products and service offerings to tightly integrate with and enhance the performance of Toyota’s multiplatform campaign in a series of firsts on MSN.
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