Now that his latest baby, the Xbox 360, is on sale (although you need good luck to find one in the shops right now), Microsoft's Chief Xbox Officer, J Allard, could be forgiven for sitting back, putting his feet up and blandly extolling the virtues of his brainchild. But Allard doesn't do bland - he is a gamer and a thinker - and in an interview with Edge Magazine, he chose to expound his vision of growing the games market, taking a mild swipe at Sony's esotericism in the process.
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