Apple considered making a PDA but settled on the iPod because "music is in our DNA".
The Sydney Morning Herald has published an extract from the book Apple didn't want you to read – iCon Steve Jobs.
The extract offers history of the iPod and iTunes. From the humble beginnings of iTunes in the mind of Jeff Robbin, the creator of SoundJam, to the launch of iTunes in January 2001, the brainwave that was the iPod, and the solution to music piracy – the iTunes Music Store.
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