There's an almost mythological story about Amazon.com where founder Jeff Bezos made a list of the things he thought he could sell online, and then ordered that list so that the best items to sell would be at the top. Amazon first started selling books, his number one choice, and then moved down the list until it was selling all of the listed items.
At MSN, things didn't happen quite that logically. The company started as an online service and then moved into the online content business. But by the early 2000's, MSN was starting to gel.
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