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Microsoft launches Windows XP campaign with ad made on Apple Mac | |
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| Time: 12:05 EST/17:05 GMT | News Source: Mac Daily News | Posted By: Chris Hedlund | ||
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Microsoft Corp. today kicked off a new global awareness campaign designed to "showcase how people can explore, enhance and pursue their passions with Windows XP and related technology." It's sort of an "ignore that Apple Mac OS X Tiger stuff" misdirection play. Microsoft so thoughtfully posted one of the new "Start Something" ads that's part of the new global awareness campaign for Microsoft Windows XP and invited users to click the image for high-res version. Well, various MacDailyNews readers clicked to view the image, downloaded it and checked the file's info by using iPhoto's "Get Info" and other methods to view the file's EXIF information which shows it was created with "Adobe Photoshop CS Macintosh." As one reader wrote, "Isn't it ironic? A picture launching their big campaign designed to steal the thunder from Apple - was made on a Mac!" | ||
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| #1 By 20 (24.173.210.58) at 4/21/2005 12:16:41 PM |
| Not really ironic. Sad, actually, that the PR firm that Microsoft uses is among the brainwashed crowd that has been deceived into thinking that you can only do graphics on Macintoshes. If anything, this is embarassing for the Mac crowd. |
| #2 By 31608 (200.109.207.57) at 4/21/2005 1:25:22 PM |
| Yep, everybody knows that MAC is only for draw |
| #3 By 2960 (156.80.34.36) at 4/21/2005 1:59:39 PM |
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You can do graphics on both. You can do video editing on both.
I've done graphics and video editing on both. Still do. There IS a reason I keep my old LCD iMac around, and it's called iMovie. There is a reason I use Canvas/Mac 80% of the time, and Canvas/PC 20% of the time. Yes, you can do this on either platform. I fully agree with those that state the Mac is better at this stuff. JMHO. -TL I am not a graphics professional, nor have I ever played one on TV... |
| #4 By 2960 (156.80.34.36) at 4/21/2005 2:02:41 PM |
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BTW... I suspect there is some rather serious ass-kickage going on at Microsoft right now :)
TL |
| #5 By 31608 (200.109.152.59) at 4/21/2005 2:40:53 PM |
| Microsoft really don't care this kind of news I think |
| #6 By 3653 (63.162.177.143) at 4/21/2005 2:44:06 PM |
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this story floats around every few years. big F'ing deal.
I guess a word document created on a macintosh would somehow mean something too? Reality is that macOS is 3% of the desktop market, and 0% of the server market. |
| #7 By 13030 (198.22.121.120) at 4/21/2005 2:47:06 PM |
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#1: If anything, this is embarassing for the Mac crowd.
You get the MS PR Spin Award for today! (It's a Steve Ballmer statue.) Way to take a MS "doh" moment and try, rather pathetically, to turn it into something positive for MS. |
| #8 By 13030 (198.22.121.120) at 4/21/2005 2:50:16 PM |
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#7: Reality is that macOS is 3% of the desktop market, and 0% of the server market.
Reality is that the MS zealots still find it necessary to repeatedly remind everyone of this. I wonder why... |
| #9 By 3653 (63.162.177.143) at 4/21/2005 3:09:06 PM |
| lol. mac zealots dont even debate the 3% figure any longer. Their spirit is broken. They all have sad music on their ipods. |
| #10 By 20 (24.173.210.58) at 4/21/2005 5:01:39 PM |
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#8:
I fail to see how this is a Microsoft d'oh moment. There are people in the graphics profession who have been brainwashed to think that graphics can only be done on Macs, or at least "properly" on Macs. Why this is embarassing for the Mac crowd is that it's: a.) sad that this is the only kind of good news they ever get (whenever MS doesn't annihilate them on any particular issue) b.) sad that the pitiful stereotypes of Macs and Mac users are perpetuated by this story c.) sad that they have to point out whenever someone actually uses a Mac -- because it's so rare that someone does, it's a major news event when someone ACTUALLY does something PRODUCTIVE with a Mac. |
| #11 By 135 (24.163.245.167) at 4/21/2005 11:22:54 PM |
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I'm wondering how well it would go over if the marketers at General Motors drove to the New York Auto Show in Toyotas.
There's no point in defending this, it's just plain stupid, and frankly quite embarassing. |
| #12 By 12071 (203.185.215.149) at 4/22/2005 12:27:45 AM |
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#1 "that the PR firm that Microsoft uses is among the brainwashed crowd that has been deceived into thinking that you can only do graphics on Macintoshes"
Did it ever, at any stage whatsoever, enter your feeble little mind that perhaps, just work with me here for a second, the guys who did this know just a little more about graphics than you do? Did you ever think that they might choose a Mac for any other reason other than being "brainwashed"? Don't worry about answering those, they are rhetorical questions, I just find it amusing how you come to the conclusion that the only reason anyone would use a Mac for graphics is because they are brainwashed! I mean, it couldn't possibly have absolutely anything to do with ColorSync for instance could it? (http://en.wikipedia.org/wiki/ColorSync and http://www.apple.com/macosx/features/colorsync) #7 "Reality is that macOS is 3% of the desktop market, and 0% of the server market." Wow, that must mean it's a crap OS in that case - after all it has long been proven that the best things are those with the most users/followers! #8 "You get the MS PR Spin Award for today!" Well deserved too! #9 Insecurities... #13 Obviously using daz's logic that makes it embarassing for owners of Toyota vehicles. |
| #13 By 23275 (68.17.42.38) at 4/22/2005 2:24:14 AM |
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I have a graphics artist, her name is Shannon and she's killer - I mean really killer. Not just talented, but fast. She can take my very limited art direction <if it could be called that> and create amazing works of all forms of art. She's funny as they come, and works so well with our developers.
Just to say "thanks" we bought her a loaded MAC G5 and studio monitor for her home - we knew that she would never be comfortable on any other platform because she had learned on a MAC and was comfortable on a MAC. We shaped services around her choices and interoperation is handled by Microsoft software. This is common and frankly, it is welcome. While we share good natured jibes, under that is a real respect not for the platform, but for the people and what they choose to use - with the results and work being the only things of concern. I'm very glad MS uses outside firms - they use a lot of them and many of them use a broad mix of systems. I've worked with two they use and they are real pro's. I have two newer artists now. Both are very young, but they have amazing talent and skill. Each of them is a true blue Windows power user and they tune their rigs with as much care as they tune their cars. They developed their skills on PC's and neither could be forced to use a MAC. The results are the same - great work. There's a pattern here and it centers around the person and the choices they make. Now, as a business person, the price of the MAC's we use cost a lot more - more than 2x. That's okay - the people on them are worth it. There's a pattern there, too - there are very few MACs in our shop [$ thank goodness $] so the choice is one we can allow - so long as the costs can be managed. Here's what I think...I think that Microsoft is a confident company because they know their products are good and that their people are good. They know their marketing is just as good, because the work is good and done by great people - REGARDLESS of what they use. I think they are big enough, and professional enough that they focus on the results and not on the silliness suggested in this thread. |
| #14 By 12071 (203.185.215.149) at 4/22/2005 4:52:05 AM |
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#15 That's a really sweet story but ColorSync is more about having assurance that the color that you see on the screen will match the color printed that is eventually printed out. This isn't just about artists being comfortable using the tools they were brought up on, this is artists knowing that the printed copy will be identical to what they can see in front of them. This is about the exec's at Coca-Cola knowing that the red they see in front of them will look identical when it is printed all over the world. Or in this case it's about Microsoft being sure what all of their flyers, billboards, stands, whatever will look like regardless of where they are printed. So it's not about creating cute little graphics to go with your applications which will look different depending on what monitor the user has and what coor settings they have applied.
I'm sure that all of your graphic artists would not be happy knowing that what they have created might actually come out a slightly different color due to their monitor/color/etc settings. And I am yet to meet any graphics artists, good or bad, amateur or professional, that doesn't care that the printed out copy doesn't match what they created. Macs allow you to do that very easily - but of course none of that is relevant, because only brainwashed graphics artists use Mac's - just ask daz. |
| #15 By 23275 (68.17.42.38) at 4/23/2005 6:26:41 AM |
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#16, Yes, but the same, and multiple profiles based upon not just applications, but applications in specific modes are just as easily set on a Windows box. Whether it is AdobeRGB, or some other setting, the video card used, the monitor/settings, applications and even local printers, may all be easily set and adjustable profiles associated.
We do this across the board - not just in print - where we also maintain printers that are capable of EPS and Adobe PS implementation as well as pantones, which most MAC'ers in the shop do not like as much. We want web and applications graphics to match printed materials as closely as possible. Profiles in Windows allow for this and very easy to apply granular controls. I have noted that most of the MAC artists are much less familiar with this than their Windows cousins and in fact, the Windows guys usually help the MAC guys get set up. |
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