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Microsoft's Allchin touts x64, Longhorn | |
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| Time: 20:54 EST/01:54 GMT | News Source: Australian IT | Posted By: Chris Hedlund | ||
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Microsoft is trying to resurrect interest in what it acknowledges to be lacklustre excitement for its next two generations of Windows: its forthcoming 64-bit extended and Longhorn upgrades. Microsoft group vice president of platforms Jim Allchin told CRN that Windows XP Professional x64, Windows Server 2003 x64 and Longhorn are major milestones for Microsoft, not incremental upgrades, and the company will invest "massively" in marketing them. The expected debut of x64 and a new Longhorn build at WinHEC signifies the end of the pure 32-bit Windows era, which began 10 years ago with the introduction of Windows 95. | ||
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| #1 By 23275 (68.17.42.38) at 4/18/2005 9:43:16 PM |
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"lackluster excitement for...."
Lackluster excitement? Where, at eWeek, or the Register...? I suggest this...talk to any developer, gamer, educator, network admin and not some hack looking for something to submit to his/her editor. Talk to anyone who builds on Microsoft's platform [that is a very big number], and they will agree - even a newb look at the tools alone are enough to make one very excited and filled with anticipation. Of course there will be massive marketing, but it sure isn't about brand awareness of share of voice, or any other A-Hat buzz phrase... it is much more about customer education and driving aspiration to see what people can "do" with software, networks and a whole bunch of people that they would otherwise never see, hear from, or work with. |
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