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  CEO helps Microsoft enter its 30s gracefully
Time: 06:07 EST/11:07 GMT | News Source: USA Today | Posted By: Chris Hedlund

The clock says 8 a.m. CEO Steve Ballmer has been up since 4:45, has worked out and been in the office for a while. Tall coffee in hand, he's already his famous self: revved up, voluble, funny, charming and launching into a root-root-root for the home team.In an interview, Ballmer talks a lot about how, five years after Chairman Bill Gates made him CEO, he is redefining Microsoft for its next phase, making it more disciplined and decentralized. Though Microsoft (MSFT) has a reputation as a bully in the technology industry, Ballmer is trying to make it a better corporate citizen. As the company enters its 30th year, Ballmer, 48, is nudging Microsoft to make a transition to an enduring corporation — a General Electric or an IBM — that can long outlive its founders. To get there, Ballmer has driven structural and cultural change through the software giant.

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