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In Search of Business Value: IT Really Does Matter

Time: 10:56 EST/15:56 GMT | News Source: Microsoft Press Release | Posted By: Brian Kvalheim

Q&A: In a new book, Microsoft VP Robert McDowell takes on the "does IT matter?" debate, contending that IT delivers real value when it serves as a catalyst for rethinking business processes.

In May 2003, business writer Nicholas Carr sparked a heated debate when the Harvard Business Review published his article "IT Doesn't Matter." The premise of his article and a subsequent book "Does IT Matter?" is that business technology has become a commodity that offers little or no competitive advantage.

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