Microsoft Business Solutions CRM has been recognized in the industry as one of the fastest growing small and midmarket customer relationship management solutions. More than 2,500 organizations have acquired Microsoft® CRM, representing a community of more than 100,000 unique users since the product's launch in January 2003. Microsoft CRM helps both product- and services-based organizations automate their sales, marketing, customer service and reporting strategy and is delivered through a global community of local reselling partners.
In a recent AMR Research Inc. report ("The Customer Management Applications Report, 2003-2008"), AMR analyst Laura Preslan said, "Microsoft CRM saw amazing growth in 2003, topping the charts with a 94 percent growth rate. Customer references cite three top reasons for why they invest in Microsoft CRM: viability, Outlook integration and ease of use."