Microsoft (Nasdaq: MSFT) released a "technical beta" of Windows Media Player 10 yesterday, and while the target date for the prime-time version isn't until later this year, there's little doubt now who is in the crosshairs with this incarnation of the software.
According to Michael Gartenberg, vice president and research director at Jupiter Research in New York City, with edition 10 of Media Player, Microsoft "is trying to provide a better integration model, similar to what Apple (Nasdaq: AAPL) has with iTunes."
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