#12 Codec support isn't like consoles. It doesn't have to be a one or the other choice for the majority of consumers.
Apple is at a disadvantage currently because if you want to buy from iTunes and maintain the full quality of the audio and compression benefits for portable use, you need an iPod (no other portable device supports their DRM, and transcoding from AAC to wav to another lossy format can produce further degradation over the original AAC). In addition to this, if you own an iPod, you are restricted from using it to playback WMA files, thus you cannot buy music from the majority of the other vendors for playback on your iPod without a possible quality loss via transcoding. On the other hand, the majority of portable devices currently support some combination of WMA/V, MP3, MPEG 4, and possibly others. Even the iPod is said to support WMA in hardware, but it's not exposed in software.
The fact that WMA/V is not only cheaper and less restrictive to license, offers better quality over MPEG, and has a standard DRM implementation has definitely contributed to the format's adoption thus far (especially among device manufacturers and content providers). WMA/V's current and increasing availability on consumer electronics devices places it in an even better position for further adoption because consumers can playback and/or record their WMA/V media on more than just a computer and one brand of portable audio player.
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