Apple has already taken 100,000 pre-orders for the iPod mini, the company announced yesterday. Apple's senior VP worldwide product marketing, Phil Schiller, described response to the new product as "off the charts". Apple's iPod worldwide product marketing manager Danika Cleary told Macworld: "The iPod mini is smaller and at a slightly lower price. It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously."
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