When the National Football League's Seattle Seahawks team was looking for ways to improve the ticket holder's experience in its spanking-new Seahawk Stadium last year, it turned to technology, specifically tablet computers with wireless Internet access. But rather than using the machines to improve the efficiency of some nontechnical process or bolster communications, the tablets were deployed exclusively as amenities—accoutrements, if you will—for the stadium's new 83 executive box suites.
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