Motherboard maker ABIT started to play with efficient cooling last year when OTES was its big secret. It's not a secret any more, but is its marketing ammunition that it tries to prove its products are very different from others.
ABIT more or less single handedly invented overclocking, and was the first to make a jumperless board, and others were quick to pile onto this burgeoning bandwagon.
ABIT is claiming its Max 3 tech will once more separate it from the others and make a difference to the world of overclockers.
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