Microsoft has several problems with security, in addition to the obvious. The company has a lot of security alerts, yes, and if it's serious about security it has to keep people informed. But security bulletins in their unvarnished form are desperately techie, and will only serve to confuse/scare most users. So don't send them all to everybody? Then you get whacked for 'hiding' problems. Microsoft's preferred solution has been and still is automatic update, but this week it offered a small concession - an email newsletter intended to cover the same territory as the TechNet security notification service, but in less technical language.
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