Emachines plans to unveil its new PC lineup Monday, with five new low-cost desktops in time for the holiday sales season.
The Irvine, Calif.-based PC maker is looking to grab the attention of penny-pinching customers in what has been a very challenging market. Competitors Hewlett-Packard and Sony have already unveiled holiday PC lineups, complete with lower prices and popular features, such as CD and DVD burners.
Starting prices for Emachines’ new PC line will fall even lower than current pricing after rebates. Company executives said these low prices--$399 for a desktop without a monitor, for example--are exactly what consumers are looking for. Yet analysts are unsure whether consumers will buy in and give some life to a lackluster PC market.
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