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  Microsoft, Beyond the Office
Time: 00:01 EST/05:01 GMT | News Source: Business Week Online | Posted By: Robert Stein

A dozen years ago, Jeffrey S. Raikes struck digital gold. He fused together Microsoft Corp.'s (MSFT ) word-processing and spreadsheet programs to create Office, a software phenomenon that has racked up more than $60 billion in sales. In the 1990s, Office became Microsoft's other, quieter monopoly, joining the Windows operating system. Following that success, Raikes went on to oversee the company's vast sales operation. Ultimately, he emerged as one of the top executives atMicrosoft, sitting just a notch below Chairman William H. Gates III and CEO Steven A. Ballmer.

But he's not sitting still. These days Raikes is tackling a crucial assignment, one that's key to growth at Microsoft: He is back at Office, remaking his own creation. The goal is to light a fire under Office, whose growth had slowed to an anemic 1% in the year ended June 30. Raikes intends to increase that growth by a factor of nine, doubling the size of Office to $20 billion in annual sales by 2010. In coming months, Raikes and his team will be launching a host of products, from software for a new tablet computer to programs that help workers quickly analyze oceans of data. The key question now, for Microsoft as well as for the rest of the industry, is whether Raikes can hit the jackpot a second time with the same ticket.

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#1 By 1896 (216.78.253.30) at 9/10/2002 5:32:49 AM
93 % of the people voted against MS. I don't see big sales here.

#2 By 7390 (12.110.198.251) at 9/10/2002 9:39:58 AM
Granted that lowering the price might make an impact. But there is also something called "market saturation".

1. What is the PC market growth rate?
2. Not every PC comes with office.
3. Who doesn't already have office installed (legal or pirated).
4. what is the incentive to upgrade?

with those point the projected growth rate seems about right.


#3 By 135 (209.180.28.6) at 9/10/2002 11:54:44 AM
Lower the price and people with Off97 and Off2k will upgrade.

#4 By 3653 (63.162.177.140) at 9/10/2002 2:42:05 PM
Mr. Dee... you propose that Microsoft's OS monopoly allowed them to gain a monopoly for Office Suites... so my question to you is this...

When did Microsoft achieve their OS monopoloy? And when you get that answer, just think about MS Office's market share at that time. If MS Office already had 70% of the market (which is the conclusion I believe you'll come to) then it got their WITHOUT the aid of a monopoly.

#5 By 1845 (12.254.162.111) at 9/10/2002 5:19:30 PM
JWM (#9) It is interesting that you don't discuss the foolish business practices of Microsoft's competitors. How many mistakes can you see from WordPerfect Corp (let's start with v5.2 when they abandonned 5.1 for DOS users)? Novell (who hadn't a clue what to do with WordPerfect and released a horrible version 6) Corel (who has been fumbling around with WordPerfect for quite a while now, but still has yet to offer a comparable product to Word), Netscape (who told the largest ISP - AOL - we'll give you want we want when you want, as they were negotiating which browser would be included in AOL software), Borland/Inprise (whose best selling Java IDE is still decades behind VisualStudio in terms of functionality or quality).

Before you attack Microsoft, you might consider that it's competitors (as well as the OEM's, consumers, corporate clients, etc.) have handed Microsoft its monopoly. If IBM had a clue what was happening in the industry in the 80's (or the 70's for that matter) there never would have been an Intel or a Microsoft. Kudos to Microsoft and Intel for outsmarting Big Blue.

Please explain what you mean by break up the company. Along what lines should it be broken up? How would this restore competiton in the industry? If you are right about your last answer, why did the court of appeals overturn the breakup ruling?

#6 By 7390 (63.211.44.114) at 9/10/2002 9:11:23 PM
Bobsmith stop it, your giving JWM a headache
-He read somewhere that breaking up MS is good thing and so he belives it. He never will and never could state why breaking up MS restores "competitive balance" (what ever that means). What he is saying is to "legally limit MS so that their competitors without hard work can gain an advantage". That makes sense


#7 By 1845 (12.254.162.111) at 9/10/2002 9:51:20 PM
Lol, didn't mean to confuse the issue with the truth.

#8 By 1845 (12.254.162.111) at 9/11/2002 12:45:34 AM
I don't have a problem using non Microsoft apps, it's just that I haven't found a competing app that was better than Microsoft's.

Prior to '98 my goal in life was to own the company that ran Microsoft into the ground. I was as passionate about hating them as I have ever been about supporting them. I went out of my way to use WordPerfect or Real or Netscape/HotJava/Mosaic/NeoPlanet or AIM (I realize that MSN Messenger came out in '99, but if it had been out before I wouldn't have used it).

Product by product I was won over to Microsoft. I compared two products (or several in the case of the web browsers) and found Microsoft's offering to be superior. By the beginning of 2000 I used all Microsoft products. I didn't do it because they were bundled with the operating system (the first thing I did with win98's IE 4 was download the current version of Netscape 4). It wasn't because the OS vendor wrote the product (as in the case of Office), it was because I felt Microsoft's offering was better.

It took a lot from Microsoft to get me to switch over to their products. Now that I've switched, it will take a lot more from their competitors to get me to switch back. So far, I've seen nothing from their competitors that meets this description. Mozilla, for instance, does some nice stuff, but it doesn't do enough for me to switch back. Real, Corel, Borland, AOL (with AIM) haven't done anywhere near enough for me to even consider switching back.

Glad you're doing .NET work. When I'm not posting here, I'm all about .NET.

#9 By 1845 (12.254.162.111) at 9/11/2002 3:37:02 AM
I think it is by virtue of Microsoft's substantial ability to invest in new technology that they can jump into any software market on the Windows platform. I don't think it is because they have the source code to Windows. If larger companies like Sun or Oracle or IBM stopped wasting their time with Java (I'm talking about the client, not the server) to write some solid C/C++, they could write very compelling competing software to Microsoft's desktop offerings. I've seen remarkable applications written by companies other than Microsoft. You don't have to know the unrevealed API's (although there shouldn't be any of those left by now) to write amazing software for Windows.


#10 By 1845 (12.254.162.111) at 9/11/2002 2:24:28 PM
That's an interesting thought except that Office predates Windows. Microsoft originally wrote it for use on Apple computers.

#11 By 1845 (12.254.162.111) at 9/11/2002 5:35:51 PM
The only reason?

No, that is not the case. Office was popular before Windows. Office is also popular on the Mac now. It isn't popular on the Mac now, just for the interoperability with Office for Windows.

The reason that Microsoft originally developed Office for Apple computers is that Microsoft wasn't in the operating system business yet. They started out writing software for Apple. As time went on they began to compete with Apple in the OS market.

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