BT Retail believes it can capture half of the UK's consumer broadband market with its new "no-frills" high-speed Internet access product, and kick-start the broadband applications sector in the process.
The company is confident that millions of people in the UK will sign up for its BT Broadband product, which gives customers a fast Internet connection but doesn't include services such as email or Web space, within the next few years. BT Broadband quietly went on sale last week, but is expected to have a full launch this September.
Chief executive Ben Verwaayen recently announced BT Group's broadband targets for the next five years. BT is aiming to have one million wholesale ADSL customers by the summer of 2003, and five million wholesale ADSL customers by 2006.
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