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Nintendo President Fouses on Games | |
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| Time: 14:49 EST/19:49 GMT | News Source: Associated Press | Posted By: Alex Harris | ||
Nintendo Co. plans to expand its share of the video game market by focusing on making better games rather than on building increasingly powerful game players, its new president said Thursday. The Kyoto-based game maker that brought the world Pokemon and Super Mario must take a new and distinctive approach as an entertainment company to compete with rivals Sony Corp. and Microsoft Corp., said Satoru Iwata, who took his post last week. "We can't be optimistic about the game market. No matter what great product you come up with, people get bored," he said, referring to game players at a meeting with analysts at a Tokyo hotel. "I feel like a chef cooking for a king who's full." Sony's PlayStation 2 machine has been leading the pack with 30 million sold worldwide in the three-way game war that also includes the Nintendo GameCube and Microsoft Xbox. | ||
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