Microsoft Corporation's Xbox system is dazzling consumers of all ages by creating video games that "blur the lines between fantasy and reality." Equally as imaginative as Microsoft's entry into the consumer console game market is the sleek, distinctive deep green Xbox console with a signature green "X" on the top and Xbox "jewel" in the center. What brings the Xbox console to life with the same intensity as the fantastic games it runs is BASF's Terluran® acrylonitrile-butadiene-styrene (ABS), an injection-molded, impact-resistant engineering plastic. Terluran ABS provides both high-surface gloss and dull-matte surfaces, allowing designers to create single-component units like the Xbox to have an integrated, two-piece appearance. The excellent color consistency of Terluran ABS, based on proprietary BASF technology, meets Microsoft's precise color matching and intricate design requirements.
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