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Microsoft's MSN enlists Lego to create content | |
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| Time: 06:09 EST/11:09 GMT | News Source: InfoWorld | Posted By: Will1 | ||
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In a marriage of Internet clicks and toy building bricks, Microsoft Corp. and Lego Co. said on Wednesday they are teaming up to create Lego games and content for the software company's MSN network and upcoming Xbox video game console. The deal marks another step in Microsoft's drive to build its MSN Internet business into a serious contender with America Online Inc.'s industry-leading service. It also marks a further push by Lego to inject high-tech trends like computers and robotics into its line of colorful building blocks that children and hobbyists have used since the 1930s to create everything from toy cars to spaceships. | ||
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