In his keynote address today at Streaming Media West 2000, Steve Ballmer, president and CEO of Microsoft Corp., unveiled new digital media technologies that will redefine how consumers experience digital media and expand business possibilities for digital media commerce. Ballmer announced the availability of Windows Media™ Audio and Video 8 and demonstrated breakthrough improvements in audio and video quality. Ballmer also offered the audience a sneak preview of some next-generation digital media features of the next version of the Microsoft® Windows® operating system, code-named "Whistler," including Windows Media Player 8. For business customers looking to make more extensive use of streaming media, Ballmer showed a prerelease version of Windows Media Producer, a tool that provides knowledge workers with an easy, intuitive way to create, edit and publish rich media content. During his address, Ballmer also highlighted a pioneering step by NTT DoCoMo that brings streaming media to the wireless world.
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