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People are slowly getting used to asking digital assistants like Apple’s Siri simple questions, like “Will it rain tomorrow?” and “Where was Justin Bieber arrested?” Soon, cellphones may be the ones doing the asking — surveying people on more serious matters like their choice for president and how the United States should confront the Islamic State.
On Monday, Microsoft is starting a relatively straightforward survey website called Microsoft Prediction Lab, where users can submit their views and predictions regarding politics, sports and other subjects. The more novel part of Microsoft’s plan will come later, though, when Cortana — Microsoft’s answer to Siri — could start conducting interviews herself, imitating human pollsters.
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