| ActiveMac | Anonymous | Create a User | Reviews | News | Forums | Advertise |
|
|
|
User Controls |
|
New User |
|
Login |
|
Edit/View My Profile |
|
|
|
|
|
|
|
ActiveMac |
|
Articles |
|
Forums |
|
Links |
|
News |
|
News Search |
|
Reviews |
|
|
|
|
|
|
|
News Centers |
|
Windows/Microsoft |
|
DVD |
|
ActiveHardware |
|
Xbox |
|
MaINTosh |
|
News Search |
|
|
|
|
|
|
|
ANet Chats |
|
The Lobby |
|
Special Events Room |
|
Developer's Lounge |
|
XBox Chat |
|
|
|
|
|
|
|
FAQ's |
|
Windows 98/98 SE |
|
Windows 2000 |
|
Windows Me |
|
Windows "Whistler" XP |
|
Windows CE |
|
Internet Explorer 6 |
|
Internet Explorer 5 |
|
Xbox |
|
DirectX |
|
DVD's |
|
|
|
|
|
|
|
TopTechTips |
|
Registry Tips |
|
Windows 95/98 |
|
Windows 2000 |
|
Internet Explorer 4 |
|
Internet Explorer 5 |
|
Windows NT Tips |
|
Program Tips |
|
Easter Eggs |
|
Hardware |
|
DVD |
|
|
|
|
|
|
|
Latest Reviews |
|
Applications |
|
Microsoft Windows XP Professional |
|
Norton SystemWorks 2002 |
|
|
|
Hardware |
|
Intel Personal Audio Player 3000 |
|
Microsoft Wireless IntelliMouse Explorer |
|
|
|
|
|
|
|
Site News/Info |
|
About This Site |
|
Affiliates |
|
ANet Forums |
|
Contact Us |
|
Default Home Page |
|
Link To Us |
|
Links |
|
Member Pages |
|
Site Search |
|
Awards |
|
|
|
|
|
|
|
Credits |
 |
Shaw: When to punch back like Walmart, and when to step away from the keyboard | |
|
||
| Time: 17:29 EST/22:29 GMT | News Source: ActiveWin.com | Posted By: Robert Stein | ||
|
I noted with interest the PR approach that Walmart took earlier this week when it humorously, but firmly, pushed back on an op-ed in The New York Times. The retailer’s PR team used its own blog to take – literally – a red marker to the piece and suggested a few edits and additions that it believed would have created a more accurate and balanced column. I am sure they used a Microsoft Surface Pro 3 to do the markup, as well. As a communications professional at a company that is interesting, and large enough to generate a high level of media interest, the move struck a chord with me because it’s a tactic we have employed on a number of occasions. So I thought it might be interesting to give PRWeek’s readers some insight into our thought process and POV on when and where we choose to use our owned channels to challenge or rebut media coverage. | ||
|
Write Comment
Return to News |
Displaying 501 through 513 of 513 Prev | First |
The time now is
4:54:26 PM
ET.
Any comment problems? E-mail us |
|
Write Comment
Return to News |
Displaying 501 through 513 of 513 Prev | First |
The time now is
4:54:26 PM
ET.
Any comment problems? E-mail us |
