Microsoft Business Solutions, the unit behind Dynamics CRM and ERP applications, has plenty of good cards to play, but it didn't use them to their best advantage at this week's Microsoft Convergence Conference in Atlanta.
Microsoft is second only to Amazon in terms of the scale and maturity of its cloud infrastructure, for example, yet that strength was underplayed here, with little emphasis on its hybrid deployment options and freedom of choice. Instead we heard a rather generic-sounding keynote about the customer-centric era we're all living in. Ho hum.
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