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Can Yahoo really wriggle out of its Microsoft search partnership? | |
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| Time: 09:16 EST/14:16 GMT | News Source: ZDNet | Posted By: Robert Stein | ||
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On the shaky front, Yahoo management has made no bones about the fact it would love to find ways to back out of the deal. Back in October 2013, Yahoo officials attempted to use Microsoft's CEO transition as an excuse to put the brakes on its move to Microsoft's Bing Ads technology in Hong Kong and Taiwan. Yahoo wants to reestablish itself as a major player in search, as CNET and Re/code have both reported, but it's hard for the company to do so, given its pact with Microsoft resulted in Yahoo outsourcing much of its search to Microsoft with Bing. | ||
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