Microsoft today launched a Bing Offers test in Seattle that aims to automate and simplify using and redeeming deals found through the service. The rather poorly-named program “Bing Offers Card-Linked” is a partnership with transaction processing leaders First Data, but more importantly extends to payment networks like Visa and MasterCard.
The Bing move is part of a broader initiative also announced today called the CardLinx Association. Founding members include Microsoft, Bank of America, Discover, Deem, Facebook, First Data Corp., Linkable Networks, LivingSocial, MasterCard, Affinity Solutions, CardSpring and Cardlytics.
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