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  Why Microsoft won't sell off Bing or Xbox
Time: 13:13 EST/18:13 GMT | News Source: ZDNet | Posted By: Byron Hinson

Influential and long-time Microsoft analyst Rick Sherlund argued in a May 28 research report that it's time for Microsoft to get rid of Bing and/or Xbox. The title of Sherlund's note - "Pressure Building to Realize Greater Shareholder Value" - makes it plain where he's coming from. "We think there are a number of things that could be done to improve the return of cash to shareholders and improve the profitability and cash flow of the business," Sherlund, an analyst with Nomura Research, said in the note. He added, "We think there is likely to be a more substantive catalyst for change than we have seen previously in the history of the company, and there may be a more receptive group of frustrated shareholders.

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#751 By 4240821 (82.115.4.100) at 1/6/2026 10:42:08 AM
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