Now, under Bing's "People Who Know" portion of its social sidebar, you'll see experts' Klout scores and influential topics. Klout scores are the latest to join Bing's corral of integrated social services, which includes Facebook, Twitter, Foursquare, and Quora. The idea behind Bing's aggressive social integration is that people, especially experts, rather than documents are valuable resources on the social web, particularly when it comes to search. (Google, which is still the dominant search service of choice, pulls its social content from Google+.)
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