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Microsoft’s Kinect NUads Will Be Even More in Your Face (Perhaps for the Better) | |
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| Time: 11:54 EST/16:54 GMT | News Source: Time Magazine | Posted By: Robert Stein | ||
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When I think about online commercials and embedded spots and advertising in general, I imagine Malcolm McDowell strapped into a chair, his eyes pried open. I think about volume jacking — TV ads that suddenly blare from my entertainment center speakers at startling decibel levels, prompting me to lunge for my remote to jab the mute button. I think about blurbs for weight loss pills or wrinkle-smoothing skin cream in sidebars with messages like “Doctors hate her for exposing their secret!” with links to effervescent advertorials — the online equivalent of sponsored magazine stories designed to resemble in-house features. I think about websites with auto-play videos, often tucked away in sideline stacks of imagery, making if difficult to discern one from another as the video babbles away. | ||
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