Microsoft Corp is willing to invest for years without reward to win over China, the world's biggest mobile market, in its global campaign to conquer the cellular industry, a company official said Friday.
The Redmond, Washington-based maker of the popular Windows operating system is vying with Britain's Symbian to become the standard software used in new high-performance wireless devices called smart phones.
So far, few of the world's cellphone makers have signed on with Microsoft. The top four Nokia , Motorola, joint venture Sony-Ericsson and Siemens are shareholders as well as customers of Symbian.
On Thursday Microsoft announced that China's fast-growing handset maker TCL Mobile would use its mobile software standard in cellular phones and handheld computers. This was the U.S. giant's first public tie-up in China's mobile sector.
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