Microsoft staff refer to December 2008 as “The Reset” — the month that the company killed all progress on its Windows phone project and started over.
It’s a measure of how deep a hole Microsoft had dug itself into that the employees interviewed by Wired.com were unanimous in calling this a good thing. Even though the software titan had a head start on phone software beginning with Windows CE back in 1996, the subsequent Windows Mobile OS suffered from steep declines in market share when pitted against more user-friendly phones, like the iPhone and the Android-powered Droid.
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