Microsoft has been at the top of the heap for almost as long as people have used PCs. They’ve managed to sustain an overwhelming competitive advantage, even after a decade’s worth of antitrust action and the astonishing transformation of Apple into a profit-making machine that has built one billion-dollar business after another while the entire rest of the tech industry is stuck in neutral. Indeed, the presence of Apple and Google as direct competitors suggests that maybe Microsoft is overdue to take a tumble.
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