Microsoft's Xbox will never lead the European console market according to analysts, despite a boost in sales since £100 was cut from the price of the unit. Xbox sales figures have dominated the European market since its launch, accounting for 49 per cent of all console sales in the UK, 46 per cent in France and 55 per cent in Germany, according to Microsoft figures.
However, Paul O'Donovan, consumer electronics analyst at Gartner, and Adrian Drozd, gaming analyst at Datamonitor, said these figures will not win Microsoft market dominance.
O'Donovan said: "Xbox is capturing a second phase of fans - those who couldn't afford the console previously. I expect this buying trend to trail off soon."
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